8 Tips to Boost Revenue Using Print and Product Sales

If you're looking to grow your income without booking more clients, photography print sales are one of the most effective ways to do it. Every gallery you deliver is an opportunity to earn more, and with the right setup, the process is nearly effortless for both you and your clients.

In this post, we're sharing eight tips from Hope Taylor, a senior photography educator and CloudSpot Ambassador, on how to increase what you earn from every session. Let's get into it!

In this post, we're sharing eight tips from Hope Taylor, a senior photography educator and CloudSpot Ambassador, on how to increase what you earn from every session. Let's get into it!

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What Are Photography Print Sales (and Why Do They Matter)?

Photography print sales refer to the process of offering clients physical or custom products, including prints, wall art, albums, and cards, directly through your gallery after a session. Instead of simply delivering digital files and calling it done, you create an ongoing revenue stream from work you've already completed (sounds amazing, right?!)

CloudSpot's print store is built directly into your client galleries. Clients browse, order, and pay without leaving their gallery experience, and fulfillment is handled automatically through CloudSpot's print lab partners.

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How Can Photographers Increase Print Sales?

Here's the good news: you don't need to be a salesperson to sell prints (or an extrovert for that matter).  Most of it comes down to setup, presentation, and a few smart habits. Here are eight tips that actually work.

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1. Make Your Store Easy to Access

The fewer clicks between a client and their order, the better. With CloudSpot, clients can jump straight to your store from the SHOP tab inside their gallery with a single click. From there, they can browse your products and order without any friction.

2. Keep Your Branding Consistent

Your brand is a reflection of your hard work and unique style. With CloudSpot, you have the freedom to customize your Store to maintain a consistent brand image. Add your custom logos, watermarks, store headers, and even header messages to make your Store an extension of your brand. Showcase your recent work through a custom header to create a visually cohesive experience for your clients. You can upload custom header images for both desktop and mobile, as well as your logo in the Store Branding section.

This store setup keeps your client in mind by displaying session photos throughout your catalog so they can see themselves in the final product mockups. This personalized touch ensures each client feels special and connected to your brand.

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3. Let Auto Fulfillment Do the Heavy Lifting

Save time and energy with CloudSpot's Auto Fulfillment feature. By partnering with well-known print labs like WHCC, Miller's, and Mpix, CloudSpot takes care of the entire fulfillment process for you. When a client places an order in their gallery, it is seamlessly sent to your chosen print lab. They handle the printing and shipping, delivering the order directly to your client. This automated and effortless ordering process allows you to focus on other important aspects of your business.

4. Customize Your Catalog by Session Type

Personalization is key! A wedding client and a senior portrait client don't want the same products. Customizing your catalogs to resonate with your clients can significantly boost your product sales. Hope Taylor, for example, offers prints, wall art, albums, and graduation cards specifically in her senior photography catalog. In CloudSpot, you can set up separate catalogs with different products, markups, and settings for each type of session you shoot.

5. Set Your Markup and Know Your Margins

You're in full control of what you charge. CloudSpot's Bulk Markup option makes it easy to apply a percentage markup across all products in a catalog at once, so you can see exactly what you'll earn on every sale. Just keep in mind that custom products like albums and cards have separate markup settings. Keep in mind that customizable items like albums and cards require separate markup settings.

6. Offer Custom Products for a Higher-Value Experience

Prints are great, but custom products like albums and cards are where the real value per order climbs. CloudSpot integrates with WHCC's custom designer, letting clients design their own albums and cards directly, choosing cover materials, paper types, and layouts. It's a hands-on experience clients genuinely enjoy, and it naturally leads to larger orders.

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7. Use a Limited-Time Discount Code to Create Urgency

A time-limited offer is one of the simplest ways to convert hesitant clients into buyers. Hope Taylor sends a 5-day discount code the same day she delivers photos, while client excitement is at its highest. In CloudSpot's Discount Codes section, you can create percentage-off discounts with an expiration date to motivate clients to get their orders in sooner than later. 

8. Educate Clients on the Value of Prints Early

The photographers who sell the most prints are usually the ones who talk about it before the session, not after. Weaving it into your onboarding process sets the expectation that prints are part of the experience. When clients know from the start that beautiful wall art and custom albums are available, they're already thinking about it by the time their gallery lands in their inbox.

This is also where CloudSpot Studio's questionnaire and scheduling tools come in handy. When you're booking sessions through the Studio scheduler or setting up mini session time slots, you can use your client questionnaire to ask about wall space, favorite images from a previous session, or interest in albums. It's a small thing that plants the seed before the gallery is even delivered. You can set all of this up directly inside CloudSpot Studio.

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Video Walkthrough: Hope Taylor on Print Sales with CloudSpot

Want to see it all in action? Watch Hope Taylor walk through her full print sales strategy below.

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Start Earning More From Your Galleries

Setting up a strong print store doesn't require a complete overhaul of how you work. Start with one catalog, turn on Auto Fulfillment, and send a discount code with your next gallery delivery. From there, you can build out the rest.

If you're not on CloudSpot yet, your client galleries and print store are waiting for you.

Start your free CloudSpot account →

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Frequently Asked Questions About Photography Print Sales

How do photographers sell prints to their clients?
Most photographers sell prints by connecting a print store directly to their client galleries. With CloudSpot, clients can order prints, wall art, albums, and custom products straight from their gallery. Orders go automatically to a print lab partner, which handles printing and shipping on your behalf.

What products sell best for photographers?
Prints, canvas wall art, and albums tend to be the strongest sellers. Custom products like albums and cards also drive higher order values because clients are designing something personal to them. The key is tailoring your product offerings to the session type — what works for a senior portrait client is different from what works for a wedding client.

How do I price photography prints?
Most photographers set their print prices by starting with the lab cost and applying a markup that reflects their brand positioning and target margin. CloudSpot's Bulk Markup tool makes this easy by letting you apply a percentage markup across your entire catalog at once.

Does CloudSpot handle print fulfillment automatically?
Yes. CloudSpot's Auto Fulfillment feature connects to print lab partners, including WHCC, Miller's, and Mpix. When a client places an order, it's sent directly to your chosen lab, which handles printing and delivery. You don't need to manage orders manually.

Can I sell prints from mini sessions with CloudSpot?

Absolutely. CloudSpot's mini session booking tool lets you set up and fill your time slots quickly, and every mini session can have its own gallery and print store. It's a great way to maximize revenue from a high-volume shooting day.

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